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About Advertising

Advertising courses in India are emerging as a widely popular career choice among students. With the internet and electronic media becoming an inoperable part of everyday life, the demand for professionals in the advertising field is growing day by day.

Advertising is a medium by which companies use different techniques and means to persuade a common man to purchase their goods. There are various well-known institutes in the country that offer different both graduate and undergraduate courses in advertising. Those interested in pursuing courses in Advertising you must be highly target oriented and willing to work long working hours Since this industry is very competitive, you must be willing to give your best at all times to make a successful career in the same.

Top Advertising Courses in India

• MBA in Advertising Management
• B.Com in Advertising and Brand Management
• BA Advertising and PR
• Diploma in Public Relations and Advertising
• Bachelors in Media Management
• Diploma in Advertising and Marketing Communication
• Diploma in Advertising (Public Relations and Business Studies)

Key Skills Required for Advertising Courses

• Ability to meet stringent deadlines
• Creativity
• Ability to work under a high-pressure environment
• Innovation
• Teamwork
• Confidence
• Ability to multitask
• Communication Skills
• People Skills
• Decision-making skills
• Target Oriented
• Persuasion skills
• Optimistic
• Competitive skills
• Problem-solving skills

Advertising Eligibility Criteria

The eligibility criteria for advertising courses at different levels vary.

• Minimum Qualification Required for Graduate Diploma and Certificate Courses: 10+2 and 50% aggregate in class 12th
• Minimum Qualification Required for Post Graduate Diploma and MBA: 50% to 60%, it varies from college to college.

Note: It is mandatory to submit original documents, certificates, and mark-sheets at the time of admission.

Advertising Courses Admission Process

Admission to the Advertising courses is either done on the basis of merit or on the basis of entrance exams.

Merit-Based Admission

• The direct admission process is followed by a majority of colleges in India for admission to advertising courses.
• Through this pathway, candidates are selected on the basis of their marks scored in the Intermediate examination.
• For this, candidates simply have to apply to the college or university.
• Those who scored more than or equal to the cut-off scores of the intended college, they will be eligible for admission in the respective advertising course.
• If candidates fail to score as per the cut-off list, they will either have to wait for the second cut-off list or can apply to some other college with lower cut-off scores.

Entrance-Based Admission

• The entrance exam is usually conducted for admission to an MBA course in Adversiting or PG courses in the same.
• Selection is done on the basis of their marks scored in the entrance examinations of an institute.
• For this, candidates first have to apply to the university/ college.
• The institute will provide candidates with an exam schedule.
• When the results of the exam are out, those candidates who qualify for the exams will be eligible for admissions.

Top Entrance Exams for Advertising Courses

• Xavier’s Aptitude Test
• IIMC Entrance Exam
• XIC OET Entrance Exam
• SNAP

Advertising Syllabus

Major topics involved in Advertising courses at different levels are mentioned below.

Introduction to Communication	Ad Campaign & Media Planning
Communication Theory and Research Marketing	Introduction to Advertising
Advertising & PR	Principles of Public Relations
Media Planning	Oral and Visual Communication
Creativity and Campaign Planning	Digital Public Relations and Corporate Communication
Advertising: Principles, Concepts and Management	Communication Research
Creating Advertisements	Introduction to Consumer Behavior
Introduction to Advertising Research	Advertising, PR and Marketing Research
Ad Copy Writing	Media Laws & Ethics
Production techniques and Methods	Advertising Concepts & Visualization

Top Media and Mass Communication Colleges

Advertising Career Options and Job Prospects

The career opportunities depend on one's skills and the level of education they have pursued. After pursuing a degree/ diploma in advertising one can work as a copywriter, event planner, graphic designer, marketing coordinator, product manager, media buyer, and others.

Some of the top employment areas and job profiles that candidates can explore after completing an Advertising courses are mentioned below.

Employment Roles	Media Houses Advertising Agencies Publishing Houses News Agencies E-Commerce
Job Roles	Copywriter Media Buying Director Client Services Manager/ Account Manager Creative Director Art Director Media Planner Market Research Executive Account Executive Media Director Illustrator
Top Recruiters	GroupM JWT-India McCann Erickson India Ltd Hindustan Thompson Associates (HTA) R K Swamy/ BBDO Advertising Ltd FCB-Ulka Advertising Ltd Ogilvy & Mather Ltd Dentsu Aegis Contract Advertising India Ltd Chaitra Leo Burnett Pvt Ltd Grey India
Salary Offered	The starting salary of a fresher in the advertising field is Rs. 2 LPA. The salary of a professional lies somewhere between Rs. 8 lakh to Rs. 12 lakh  (annually) depending on one's qualifications and work experience.